Category: Business

Business
Effective Call-to-Action (CTA)
August 5, 2020

How do you make people excited and eager to become your subscribers, customers or participants? In this post, we'll discuss the secret to Call-to-Action a.k.a CTA that will get you many enthusiastic sign-ups! What is a Call-to-Action? Call-to-action is the part where you tell the audience exactly what to do so they know how to get your products, services or resources.  CTA can be as simple as two words, like “Buy Now”, or a...

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Business \ Payment
What is a Payment Gateway?
May 29, 2020

We have come a long way of doing daily business deals from the barter system to monetary exchange. Nowadays, we can deal remotely from one end of the world to another, all thanks to online transactions. But why the need for payment gateways if buyers can send money directly from deposit machines or even transfer via banks’ official website to the seller account? Why need the middleman? A Payment Gateway A payment gateway is a third-party...

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Business
Consumers are shifting to digital-first commerce: Visa can help
May 14, 2020

Visa adds 27 new partners to expand online commerce. Long before the effects of COVID-19 accelerated a global shift to digital for consumers and merchants, consumer spend was rapidly evolving from physical to digital[1]. In our “new normal,” online shopping has already increased 35% in the U.S. alone[2]. Which is why now more than ever, Visa is focused on helping merchants by providing them with an easy way for even more online shoppers to...

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Application \ Business
Empowering Auto Bavaria i-Service for BMW & MINI!
April 2, 2020

Eyeing the luxurious BMW or MINI? Here’s something exciting to add into your consideration! Auto Bavaria, the largest network of BMW, MINI and Motorrad dealerships across Malaysia, launched the first-of-its-kind mobile service solution for BMW & MINI cars in Malaysia. With Auto Bavaria i-Service, customers can now enjoy world-class car servicing at the comfort of their home, or any place within the perimeter. Imagine no hassle, no traffic jam,...

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Business \ Digital
Covid 19: It’s Online Prime Time
March 30, 2020

Since the start of Covid-19, many businesses have been affected as millions of people are forced to stay home. However, this crisis has proven that online business opportunities are to be explored as online and tech-based businesses are able to endure during the pandemic outbreak. During isolation, consumers are forced to explore online alternatives to brick-and-mortar. Today, if not 10 years ago, is the best time for businesses to go online. An...

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Business
Make customers crave your product
March 3, 2020

Most marketing gurus will tell you to get more leads to an increase in sales conversion. While this is true, it can be a very expensive method to maintain all year long. Instead, a more efficient and profitable strategy is to nurture existing customers to become your raving "fan". The question is, how do you make customers return to your store and buy over and over again? How can you be the preferred brand and win over your competitors selling the...

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Business
Create Your Annual Promotional Calendar
January 13, 2020

Here are 5 Steps to plan out for your yearly promotions. It is important to plan ahead to ensure all your promotions are aligned with local events and happenings. When it comes to spending, timing is everything. Read: Online Marketing Funnel 1. Map out yearly events in your audience's area. If you're in the Philippines, but your customers are from the United States, by all means, check the US events and holidays to wish and greet your...

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Business \ Payment
Mastercard tokenization in Southeast Asia
January 7, 2020

eGHL becomes first Payments Service Provider to rollout Mastercard tokenization for merchants in Southeast Asia! eGHL – Fintech arm of GHL SYSTEMS BERHAD, in partnership with Mastercard, will roll out Mastercard Digital Enablement Service (MDES) For Merchants or M4M, a tokenized e-payments solution that offers simpler, more secure and seamless digital payment experiences for consumers, for online and in-app transactions. eGHL will be the first...

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Business
How to Write a Win-win Refund & Return Policy
November 27, 2019

In the previous blog post we wrote about No Refund Policy. Today, we’ll directly get on to how to write a win-win policy that will protect your business from abuse without scaring customers away. Having a good refund policy is a critical part of your business strategy, as it can potentially make you more money or cost you money. 8 key points to look at when writing a refund policy. 1. Setting a time frame It’s important to let your...

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Business \ Payment
No Refund Policy - It's Illegal!
November 19, 2019

Refund is probably one of the scariest words in the world of business and there is no running away from it. Having a no refund policy is actually illegal and very dangerous. It could get you into an even worse situation - getting fined for neglecting the Consumer Protection Act. Read the Malaysian Consumer Protection Act here. Now, we don't mean to frighten anyone, but we want to make sure that you are well informed and aware of how important...

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