Running a business? Want to go online but not sure how to? Well in this post we’re going to explain the best platform to set up an online presence for existing brick-and-mortar businesses.

Whether you’re running a travel agency, a design studio, a factory, or a thrift store, we are coming to the age of Click-and-Brick or OMO (Online-Merge-Offline) and every business must have an online presence to survive the digital era. Today, competition has never been tougher and you have to be searchable on the internet to be discovered.

There are various platforms to present your business online. You can build a website, register with a marketplace, or advertise on social media. Regardless of your choices, it is always smart to reap the harvest from multiple fields.

Before you read forward, we just want to let you know we’ve also published a few guides and articles for online stores:

  1. 3 Most Crucial Rule of Thumb for UX
  2. Types of Payment Methods

Retail Businesses

As a retailer, your business days are all about selling goods to end consumers. If you’re building your own brand, selling your own clothing, food or gears, we suggest that you build your website with e-commerce providers like SiteGiant, EasyStore or Shopify where they have it all ready for you upon registration. Alternatively, you can use shopping carts such as WooCommerce to integrate with WordPress, but this would require some tech skills.

If you happen to be a reseller, selling other people’s product there are several ways to do it. The two most popular method is selling via social platforms like Facebook and Instagram. You can also sign up to marketplaces like Lazada, TaoBao, and Shopee where customers are ready to fork out their money to shop, but here, you will have to compete with other sellers. As resellers, you can also create a blog shop or a landing page where you can retarget your customers easily and keep them coming back to you without having to go through other competitors.

Payment for Retails

Payment for retail is pretty straightforward. The customers choose a product, add to cart and then make the payment. With eGHL your customers can pay online with bank transfer, credit card, and e-wallet. They can also buy online yet pay offline with cash via ATM/CDM or over-the-counter (OTC). The great part is, when you have loyal returning customers, you don’t have to rely on one-time payment, as they can easily make a payment again with the tokenization feature which keeps their past payment details.

If you do sell on social media, it is important to be able to collect payment from these platforms. With our payment link feature, you can set your products or services from our portal, send over the link through any platform and collect payment from one or multiple customers. For bloggers, you can generate a buy now button to be embedded in your blog or landing page.

The best part about doing online retail is that your inventory, CRM, reports, and sales can easily be integrated and automated! Which means less hassle and more clarity as you can easily analyze your customer’s behaviour and buying patterns. With a proper system in place, your business can scale up smoothly. Oh wait, the real best part is actually, you can sell while you sleep!

Hospitality Businesses

This industry includes hotels and airlines, food & beverage, event planning, transportation, spas, and theme parks. And we know you’re all about reservations and bookings. There are a lot of online listing platforms out there that you can register to like Trivago, Expedia or Traveloka, but if you aim to be more exclusive and established, set up a website with a reservation or ticketing system. For this, you do need to hire a professional web and app developer as it involves some, if not a lot, of programming.

Payment for Hospitality

You can integrate your reservation or ticketing system with our payment gateway. That means they can pick a date and time, and make the booking straight away. We also have Mail Order Telephone Order (M.O.T.O) for your customers to make bookings and payment via phone calls or emails. If you want to set up membership packages, you can automatically collect payment from your customers’ credit card every month with our recurring feature. Just be creative with your membership packages!

Service Providers

Are you a law firm, a marketing consultancy or a food delivery? Regardless of your field, you need to have a professional website for your company profile where prospecting customers can find you on Google search. With a convincing portfolio and testimonials online, you will have clients queuing up for slots and the chance to get bigger clients beyond your region.

There are so many things you can do when you have an online platform. You can expand your income stream online by providing e-courses or e-coaching, create awareness, or simply give good tips to provide value for your audience. A lot of new generation firms and consultancies are already doing it and this actually helps them build visibility and reputation.

Payment for Service Providers

As service providers, you can have a smoother cash-flow with an online payment system. Transactions can easily be recorded, compiled and analyzed. You can also engage with your customers better by integrating with a Customer Relationship Management (CRM) system.

We also know that collecting fees from clients can be a hassle. With our payment system, you can generate email invoices to be sent to one or multiple clients so that they can pay easily within a click of a button.

If you do monthly contract services, it can be much easier if you can automate the fee collection procedure with our recurring feature. With this, you do not have to chase after them every month. You can also collect payment in other currencies and serve clients from overseas. This will be a great opportunity for your company to expand and upscale.

In Summary

It’s important for every business to be present on as many platforms as possible. You may want to focus on one, but as Warren Buffet would say it, “Don’t put all your eggs in one basket”. If you rely solely on one site, especially those which you do not own (such as marketplaces and social media), you can be in big trouble if anything happens to them. Which is why we advise that you do make your own website which you have 100% control. Did you know, to get on board, all of our merchants need to have a functioning website to verify their online business. But if you’re not convinced, here are 5 reasons to build your own website:

  1. You will be searchable on the internet
  2. You will make better impressions as you control your story
  3. You can reach customers beyond your region
  4. You can get leads and close sales when you sleep
  5. You can show off your testimonials and new updates

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