Branding Guidelines

Welcome to our hub for branding guidelines and assets. Our brand is not just colors and logo – it’s how people experience us.

“Simplicity is the ultimate sophistication”
-Leonardo Da Vinci

We believe that simplicity enhances efficiency. Which is why we make payment simple and efficient for everyone, and it reflects on our identity.

Check out our assets, policy and gallery below:

eGHL by GHL logo

The Logo

Our logo is our flag. It represents us, reflects the identity of Trustworthy and Simplicity.

eGHL by GHL logo bg

Our Colors

Red #cc202a

Blue #2e2f71

Green #1b9046

Yellow #ffc717

Exclusion Zone

Our logo should always be surrounded by a minimum area of space.
It is safe to use 35 px but the minimum space is 15 px.

eGHL by GHL logo_clearspace-01

Logo Misuse

Our logo is an important and valued graphic element and must be used consistently and appropriately.
Even minor variations will undermine and compromise the brand identity.

Place on cluttered background image

Add stroke to the logo

Add other element on the logo

Use a same color background as one of the logo

Adjust shadow to the logo

Adjust the logo transparency

Outline the logo

Use white logo on light background

Crop the logo

Apply gradients or
change the logo color

Rotate the logo

Stretch the logo

Click to Download Asset & Policy.


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