Branding

Logo suites

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The color logo should be used in every situations, most printed marketing and corporate communications materials as well as web, email and exterior building signage or when the marketing-oriented one-color logo is not appropriate to use.

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The one-color logo should be used when you have a dark background or printing restrictions preclude using the color logo.

Color breakdowns

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Pantone 7479 C

CMYK – 70/0/72/0

RGB – 5/206/124

HEX – 05CE7C

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Red

CMYK – 13/100/98/4

RGB – 204/32/40

HEX – CC2028

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Blue

CMYK – 100/100/24/10

RGB – 46/44/113

HEX – 2E2C71

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Green

CMYK – 85/18/100/4

RGB – 23/146/70

HEX – 179246

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Yellow

CMYK – 0/22/98/0

RGB – 255/199/17

HEX – FFC711

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White

CMYK – 0/0/0/0

RGB – 255/255/255

HEX – FFFFF

Clear space

Preferred logo clear space

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Optional logo clear space (For use when space is limited)

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It is acceptable to use less than 20px but not less than 10px clear space when space is dictated by other parties or is very restricted. But for consistency, 20px should be the preferred standard for all marketing and design applications. The logo should never bleed off page edges or be squeezed into tight spaces.

Don'ts

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Do not warp, skew, or alter the proportions of the logo.

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Do not change the colors of the logo.

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Do not crop or cover the logo.

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Do not rotate the logo.

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Do not re-arrange, separate, or remove the elements of the logo.

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Do not apply harsh shadow or stroke to the logo, even to enhanced clarity.

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